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Hello im Edward Hello im Edward

  • AI & Machine Learning
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  • Work

Hello im Edward Hello im Edward

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How AI Is Reshaping the Future of Design Tools How AI Is Reshaping the Future of Design Tools
ByEdward
December 17, 2025

Is Figma Cooked? How AI Is Reshaping the Future of Design Tools

 am not a Figma hater. Actually, I love Figma. This tool changed everything about how design teams collaborate,…
  • Design & Development
  • Hot Takes
  • Product & Tech Trends
Full screen hero image
ByEdward
December 9, 2025

Why Your Full-Screen Hero Image Is Costing You 67% of Your Conversions

  • Product & Tech Trends
Transform-your-Business-with-ai
ByEdward
November 21, 2025

Stop Chasing AI Hype: Here’s How to Actually Transform Your Business

  • Hot Takes
Google's Gemini 3 Pro
ByEdward
November 20, 2025

Google’s Gemini 3 Pro Just Dethroned Every AI Model (Here’s What Actually Matters)

  • AI & Machine Learning
  • Design & Development
  • Hot Takes
  • Product & Tech Trends
Are-Web-Browsers-Going-Extinct
ByEdward
November 17, 2025

Are Web Browsers Going Extinct?

Your Chrome tab sits open while you ask ChatGPT to research vacation spots. Safari remains your default, but…
  • Hot Takes
  • Product & Tech Trends
ux-ui-trends-2026
ByEdward
November 6, 2025

5 UX/UI Design Trends That’ll Actually Matter in 2026

Every year, we see dozens of trend predictions that sound revolutionary but never make it into production. After…
  • Product & Tech Trends
human cx
ByEdward
November 4, 2025

Why Being Human Matters More Than Ever (Even When AI Can Do Everything)

So I just got back from Prudential’s Align 2025 conference, and I’ve got to tell you about this…
  • Hot Takes
claude ux prompts
ByEdward
October 29, 2025

10 Claude Prompts UX Strategists and Product Designers Should Use Daily

Three hours. That’s how long I wasted last Tuesday manually synthesizing user interview notes from five stakeholder conversations.…
  • AI & Machine Learning
  • Hot Takes
hero image
ByEdward
October 27, 2025

The Hero Image Is Dead

Well, kind of. So everyone’s still slapping massive hero images on their homepages like it’s 2015. Meanwhile, the…
  • Hot Takes
anthropic google
ByEdward
October 25, 2025

Anthropic Just Dropped Tens of Billions on Google’s AI Chips: Here’s Why It Actually Matters

So Anthropic just casually dropped tens of billions of dollars on Google Cloud. We’re talking about a deal…
  • Hot Takes
  • Product & Tech Trends
claude code product designer
ByEdward
October 24, 2025

How Claude AI Transforms Your Product Design Workflow in 2025

After 10+ years designing products for companies like Prudential and Disney, I’ve tried countless tools promising to speed up our…
  • AI & Machine Learning
  • Design & Development
  • Product & Tech Trends
presentations
ByEdward
October 22, 2025

Why Your Design Presentations Keep Getting Shot Down (And How to Fix It)

Design teams face a recurring problem that costs them influence, credibility, and project momentum. They walk into presentation…
  • Hot Takes
ai ui
ByEdward
October 15, 2025

Is This the $2 Billion UI? How Genie Built the “Grammar of AI” with VFX

Most AI tools feel like talking to a wall of text. ChatGPT gives you answers. Siri lights up and responds.…
  • AI & Machine Learning
  • Design & Development
  • Hot Takes
  • Product & Tech Trends
job introductions
ByEdward
October 13, 2025

Why Your Introduction Kills More Job Opportunities Than Your Resume in 2025

Your resume is perfect. Your portfolio showcases ten years of wins. Yet, you’re stuck watching rejection emails pile…
  • Hot Takes

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Featured Posts

  • claude ux prompts
    10 Claude Prompts UX Strategists and Product Designers Should Use Daily
    by Edward
    October 29, 2025
  • ux-ui-trends-2026
    5 UX/UI Design Trends That’ll Actually Matter in 2026
    by Edward
    November 6, 2025
  • about edward guillen
    About Me: 13 Years of Watching Technology Transform Business (And Actually Using It)
    by Edward
    August 10, 2025
  • ai work
    AI Literacy Certification for Designers: Your Complete Guide to Future-Proofing Your Creative Career
    by Edward
    September 17, 2025

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  • AI & Machine Learning 18
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  • Hot Takes 28
  • Product & Tech Trends 24
Hello im Edward Hello im Edward
I’ve spent over 10+ years in tech — from running my own web agency to working with startups and big names like Prudential, Warner Music, Cisco, Disney, and Tenet Healthcare. I’m hands-on with leadership, UX, design, and development, but what I love most is building great teams that create smart, user-focused solutions.
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©️ 2025 — Edward Guillen. All Rights Reserved.