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Hello im Edward Hello im Edward

  • AI & Machine Learning
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Hello im Edward Hello im Edward

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How AI Is Reshaping the Future of Design Tools How AI Is Reshaping the Future of Design Tools
ByEdward
December 17, 2025

Is Figma Cooked? How AI Is Reshaping the Future of Design Tools

 am not a Figma hater. Actually, I love Figma. This tool changed everything about how design teams collaborate,…
  • Design & Development
  • Hot Takes
  • Product & Tech Trends
Full screen hero image
ByEdward
December 9, 2025

Why Your Full-Screen Hero Image Is Costing You 67% of Your Conversions

  • Product & Tech Trends
Transform-your-Business-with-ai
ByEdward
November 21, 2025

Stop Chasing AI Hype: Here’s How to Actually Transform Your Business

  • Hot Takes
Google's Gemini 3 Pro
ByEdward
November 20, 2025

Google’s Gemini 3 Pro Just Dethroned Every AI Model (Here’s What Actually Matters)

  • AI & Machine Learning
  • Design & Development
  • Hot Takes
  • Product & Tech Trends
ByEdward
September 22, 2025

Rootly AI Transforms Incident Management: The Platform That Makes On-Call Actually Work

Incident management shouldn’t feel like herding cats during a thunderstorm. Yet here we are, watching teams juggle seventeen…
  • AI & Machine Learning
  • Design & Development
  • Product & Tech Trends
ai work
ByEdward
September 17, 2025

AI Literacy Certification for Designers: Your Complete Guide to Future-Proofing Your Creative Career

So you’re scrolling through job postings and seeing “AI skills required” everywhere. Meanwhile, your design education probably covered…
  • AI & Machine Learning
  • Design & Development
  • Hot Takes
figma ai
ByEdward
September 16, 2025

Figma AI Features That Eliminate 80% of Design Busywork

Figma’s AI capabilities have transformed from experimental tools to production-ready features that eliminate 20-56% of routine design work,…
  • AI & Machine Learning
  • Product & Tech Trends
ux-portfolios
ByEdward
September 12, 2025

Why Most Career Advice About Portfolios Is Wrong (And What Actually Works in 2025)

Let’s be honest about something: most portfolio advice you read online is terrible. I know, I know—that’s a…
  • Hot Takes
UX-ai-research
ByEdward
September 11, 2025

Why UX Researchers Are Either Going All-In on AI or Running Away Screaming (And Why Both Reactions Make Sense)

Look, I’m going to be straight with you. The UX research world is having a bit of an…
  • AI & Machine Learning
  • Hot Takes
  • Product & Tech Trends
fast-tech-teams
ByEdward
September 10, 2025

Why Small Design Teams Actually Move Faster (And How AI Makes It Even Better)

You know what’s funny? Everyone talks about scaling design teams like bigger automatically means better. Meanwhile, I’ve spent…
  • Design & Development
  • Hot Takes
ai robot washes dishes
ByEdward
September 9, 2025

Humanoid Robot Dishwashing: The $40 Billion Market Revolution

Look, I’ll be honest – when I first saw Figure AI’s robot loading dishes, my immediate thought was…
  • Hot Takes
  • Product & Tech Trends
project management
ByEdward
September 3, 2025

Jinear: The Simple Way to Get Your Team’s AI Work Done

Jinear helps teams use AI better by putting everything in one place. No more juggling 10 different apps.…
  • Product & Tech Trends
Spotify-messages
ByEdward
August 27, 2025

Spotify’s Messages Feature Disrupts Music Streaming: The Strategic Shift That Changes Everything

Bottom Line Up Front: Spotify’s launch of in-app messaging on August 26, 2025 represents the streaming giant’s boldest…
  • Design & Development
  • Hot Takes
tyson ai
ByEdward
August 22, 2025

How Tyson Foods Just Changed Everything About AI in Business

You know how we always talk about AI being the future? Well, Tyson Foods just proved that the…
  • AI & Machine Learning

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Featured Posts

  • claude ux prompts
    10 Claude Prompts UX Strategists and Product Designers Should Use Daily
    by Edward
    October 29, 2025
  • ux-ui-trends-2026
    5 UX/UI Design Trends That’ll Actually Matter in 2026
    by Edward
    November 6, 2025
  • about edward guillen
    About Me: 13 Years of Watching Technology Transform Business (And Actually Using It)
    by Edward
    August 10, 2025
  • ai work
    AI Literacy Certification for Designers: Your Complete Guide to Future-Proofing Your Creative Career
    by Edward
    September 17, 2025

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  • AI & Machine Learning 18
  • Design & Development 13
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  • Product & Tech Trends 24
Hello im Edward Hello im Edward
I’ve spent over 10+ years in tech — from running my own web agency to working with startups and big names like Prudential, Warner Music, Cisco, Disney, and Tenet Healthcare. I’m hands-on with leadership, UX, design, and development, but what I love most is building great teams that create smart, user-focused solutions.
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